Organizing by Design
9:20am - 9:50am
Wesley Ryder | Worldwide Technical Director | Mentor Graphics
Winning products are rarely the result of optimizing only one aspect of a design. Innovators generate success because they find ways to cross organizational and functional boundaries to optimize a product in multiple disciplines. Mature companies try to solve this problem by creating cross-disciplinary teams while startup companies do it naturally due to lack of enough resources to allow specialization. Meanwhile, products targeted at customers in different disciplines rarely appeal to more than one. Wes Ryder has compiled data on cross-disciplinary product successes including attempts by companies to create products for hardware/software co-design, mechanical/electrical design integration and many more. He has identified successes and categorized the ways that companies have (rarely) achieved multi-disciplinary product optimization. He will use these examples to generate some guidelines for companies of all sizes to achieve product development success.